The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
The app is designed specifically for Office Depot contract customers.
BOCA RATON, Fla., Aug 04, 2011 -- Office Depot (NYSE: ODP), a leading global provider of office supplies and services, today announced the release of a new iPhone(R) app designed specifically for Office Depot contract customers. The Office Depot Business Solutions mobile applicationis now available for free download on the iTunes App Store.
The Office Depot Business Solutions mobile application has been specifically designed to bring Office Depot's business-to-business website to procurement and administrative professionals within a Smartphone device. This innovative application makes the procurement experience convenient, fast and hassle-free for thousands of corporate customers contracting for office supplies through Office Depot's Business Solutions Division (BSD).
The new iPhone application delivers many of the same capabilities of Office Depot's business-to-business website, including access to account specific pricing, the ability to utilize order attributes such as internal cost centers and billing codes, ordering via saved shopping lists, order tracking, and more.
Additionally, a great time saver for procurement managers is the built in approval routing and workflow function that enables managers to review and approve orders and requests while away from the desk via his/her iPhone. To further simplify the experience, the user's desktop and mobile shopping carts are synchronized at all times, making ordering supplies at the office or on the road a seamless experience.
"This powerful application will give our private and public sector contract customers an unprecedented level of service and convenience when it comes to managing the purchase of office supplies," said Barry Litwin, Vice President of E-Commerce for Office Depot. "We've been testing this application with customers for the past few months, and the feedback has been outstanding. This new mobile application will not only improve the office supply procurement process by leaps and bounds, but it also gives the customer more flexibility and control to order their office supplies anywhere and anytime."
"Office Depot's new Business Solutions iPhone app is a tremendous enhancement that benefits the National Chamber Program and its members," said Cristin Stevens, Program Director for the National Chamber Program. "This new app is truly a time-saver that allows our Chamber members to browse, research, purchase and approve office supply orders while on the go."
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About Office Depot
Celebrating 25 years as a leading global provider of office supplies and services, Office Depot is Taking Care of Business for millions of customers around the globe. For the local corner store as well as Fortune 500 companies, Office Depot provides supplies and services to its customers through 1,627 worldwide retail stores, a dedicated sales force, top-rated catalogs and global e-commerce operations. Office Depot has annual sales of approximately $11.6 billion, and employs about 40,000 associates around the world. The Company provides more office supplies and services to more customers in more countries than any other company, and currently sells to customers directly or through affiliates in 56 countries.
Office Depot's common stock is listed on the New York Stock Exchange under the symbol ODP. Additional press information can be found at: