57.5% of all shoppers use the omnichannel service, but only 31.6% describe it as being a smooth process, according to a new report.
The social network, though, says it will not itself publish e-books.
Facebook Inc. has acquired Push Pop Press, a start-up that develops software used to produce interactive digital books with such features as audio, videos, interactive maps and informational graphics. Facebook did not say how much it paid for the company.
Despite buying an e-book publisher, the social network does not plan to enter the digital book publication business, a Facebook spokeswoman says.
Rather, Facebook intends to integrate the ideas and technology behind Push Pop Press, write the co-founders of Push Pop Press, Mike Matas and Kimon Tsinteris, on the company’s web site. The technology will give “people even richer ways to share their stories,” says the posting. “With millions of people publishing to Facebook each day, we think it's going to be a great home for Push Pop Press.”
The Facebook spokeswoman declines to detail Facebook’s future plans for the company. "We're thrilled to confirm that we've acquired Push Pop Press, a startup whose groundbreaking software changes the way people publish and consume digital content," says the spokeswoman.
In April, Push Pop Press teamed with book and digital media publisher Melcher Media and media company Rodale to sell a digital app of the Al Gore book “Our Choice” for the iPad, iPhone and iPod Touch. The app includes 35 short movies, audio commentary by Gore and 15 interactive graphics.
Push Pop Press says it does not plan to continue publishing new titles or building out Push Pop Press' publishing platform, which was undergoing private beta testing. But it will continue to sell the Our Choice app, with proceeds donated to the Climate Reality Project.