Retailers shift their ad spending from TV, radio and print ads to digital ads.
Big retail sites responded on average in just under 1.5 seconds.
Overstock.com and Apple.com produced the best high broadband access times among 16 large web retailers tested in July, according to Compuware Gomez. Overstock.com posted the fastest response time in Internet Explorer tests with an average load time of 0.81 seconds. Apple.com’s site was fastest when accessed with Firefox browser, with an average of 0.55 seconds.
Dell.com finished second in Internet Explorer tests at 1.01 seconds, followed by CDW.com (1.08), Apple.com (1.12), and Walmart.com (1.15).
Dell.com also finished second in last month’s Firefox response time tests with an average of 0.60 seconds. Overstock.com (0.80) came in third, followed by LLBean.com (1.07) and CDW.com (1.10).
For the month of July, the average large retailer’s high broadband response time for a shopper using Internet Explorer was 1.46 seconds, the Gomez study shows. The average Firefox response time among the same group of retailers last month was 1.49 seconds.