CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
These services will launch retailers onto eBay Fashion Outlet with guidance, training and tactical support to ensure success on this channel.
London, UK – 28th July 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced two service packages for apparel retailers wishing to launch on eBay’s Fashion Outlet in time for the Christmas selling season. These services will launch retailers onto eBay Fashion Outlet with guidance, training and tactical support to ensure success on this channel.
eBay’s Fashion Outlet enables high street brands to extend their brand reach and is an additional route for retailers to dispose of end-of-line or clearance stock. In the last 30 days, the top 10 brands on eBay’s Fashion Outlet transacted over £2.4m in sales.
ChannelAdvisor is the leading third-party supplier of technology and services for retailers selling on the eBay UK Fashion Outlet, powering nearly 30 percent of transactions through the channel. ChannelAdvisor offers two eBay Fashion Outlet services, Launch Plus Fashion Outlet and Managed Fashion Outlet. Both of these services are built around ChannelAdvisor’s award-winning technology platform.
- Managed Fashion Outlet is a service that provides full management of a retailer’s presence on eBay’s Fashion Outlet. ChannelAdvisor handles data optimisation, product selection and categorisation, listing generation and order management.
- Launch Plus Fashion Outlet is a fast-track launch service in which ChannelAdvisor handles the heavy lifting involved with the initial launch onto the Fashion Outlet, then the retailer takes over the day-to-day running of the account.
ChannelAdvisor’s EMEA Managing Director, James Scott, commented: “ChannelAdvisor is widely recognised as the global standard for e-commerce and has helped a number of leading brands take advantage of eBay’s Fashion Outlet initiative throughout the past 18 months. Our two Fashion Outlet services will be a perfect solution for retailers who wish to get live in time for Christmas, but don’t have the internal resources or experience to do this alone.”
Fashion brands such as House of Fraser, Barratt’s Shoes, Speedo, Littlewoods Clearance, Joe Browns Clearance and Savile Row already trust ChannelAdvisor to power their Fashion Outlet operations.
ChannelAdvisor will be hosting a lunch seminar in Central London for retailers interested in launching on eBay Fashion Outlet. To register your interest to attend this seminar, or to learn more about ChannelAdvisor’s Fashion Outlet services visit: www.channeladvisor.co.uk/fashionoutlet
ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed more than GBP 1.7 billion in annual gross merchandise value (GMV) on behalf of retailers of all sizes including Joe Browns, Republic Retail, Speedo, and Carphone Warehouse. ChannelAdvisor’s European headquarters are located in London, United Kingdom, with additional offices in Ireland and Germany; global headquarters are in North Carolina, USA, and other offices are located in New York, Seattle and in Australia. For further information, visit www.channeladvisor.co.uk.