The acquisition will add more than 300 products to L’Oreal’s lineup.
The online retailer launches an iPhone app for MyHabit.com, its fashion e-commerce site.
Earlier this year Amazon.com Inc. launched MyHabit.com, a members-only designer fashion e-commerce site. It’s now mobilizing fashion lovers with the launch today of an iPhone app for the site.
The application offers on-the-go access to daily designer sales beginning at noon Eastern time. Mobile consumers with an Amazon.com account can use the app to shop limited-time sales from wherever they are and stay informed with start-time reminders on upcoming sales events from designer brands they select. Mobile commerce lends itself to limited-time daily deals, many mobile experts say, because consumers aren’t always in front of their desktop computers during sales hours.
“With MyHabit for iPhone, customers can get their daily fashion fix no matter where they are, and they can browse and buy immediately, before an event sells out,” says Maria Renz, president of MyHabit. “Our mobile customers will discover the same elegant and easy-to-use fashion destination that MyHabit.com customers experience, including 360-degree video footage of clothing on models, lavish photography, and free shipping and free returns on U.S. orders for a compelling, on-the-go private sale experience.”
The app connects consumers to daily sales up to 60% off brands such as Doo.Ri, Elizabeth and James, Halston, and Vera Wang. The sales run simultaneously across women’s, men’s and children’s departments. Customers can browse by department and sales event, and view detailed product pages, videos and images. In addition, customers can preview the week’s calendar of events.
Also this week, Amazon said MyHabit would start selling home accessories and décor, including bedding and bath, accent furniture, tabletop, cookware and related products.
Amazon.com is No. 1 in the Internet Retailer Top 500 Guide.