Retailers shift their ad spending from TV, radio and print ads to digital ads.
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Cooking.com explored working with flash sellers on two occasions as a way to move stock but decided against it, in part because of the minimum pricing guidelines set by some suppliers, Sales says. Other suppliers didn't want their products associated with discount sites. Wacker says DiscoveryStore.com has some interest in testing flash sale selling but is concerned about the potential of damaging the Discovery brand.
With flash-sale sites, supplier agreements, online marketplaces like eBay and liquidators, there are plenty of options for e-retailers stuck with excess goods after the holiday season frenzy. E-retailers that enter the season with a plan that helps them profitably shed excess inventory have a good chance of happily toasting in the new year.