July 26, 2011, 2:36 PM

Gannett hatches an online daily deal service for U.S. cities

DealChicken resembles a similar service from The New York Times Co.

Thad Rueter

Senior Editor

Lead Photo

A shot of today's offer from DealChicken for consumers in St. Louis.

Another large media company has launched daily deals for online consumers. Gannett Co. Inc. today said it has launched limited-time daily deals in 10 U.S. cities under the DealChicken brand and will expand to 40 more by year’s end.

The service from Gannett, which publishes such newspapers as USA Today and The Arizona Republic, and which owns television stations and other media-related properties, is similar to an offering launched earlier this year by The New York Times Co. The Times leverages its newspaper’s advertisers to offer deals.

Gannett says DealChicken is live in Cincinnati, OH; Detroit, MI; Indianapolis, IN; Knoxville, TN; Nashville, TN; Phoenix, AZ; Reno, NV; Rochester, NY; St. Louis, MO; and Washington, DC. Gannett ran its DealChicken pilot in Phoenix, AZ.

"DealChicken builds on Gannett's unparalleled local market presence and digital strength," says David Payne, senior vice president and chief digital officer. "Gannett's local focus and expertise will provide a winning recipe for consumers and merchants alike. Our people on the ground know the markets, the communities, and their respective needs, and only Gannett can provide merchants with the local media support necessary to create a multi-dimensional marketing strategy that includes daily deals."

Deals today included $29 for $74.95 worth car maintenance in St. Louis, and $7 for $15 worth of frozen custard in the Washington D.C. area.

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