Food and gift basket sales increased 4.7%, but total e-commerce, which includes online and telephone orders, increased less than 1%.
But the growth of m-commerce could lead to consolidation within e-retail organizations.
The e-commerce industry in the United Kingdom will employ 1.5 million workers by 2015, up 105% from 730,000 now, project Interactive Media in Retail Group, an online retailing trade group, and eDigitalResearch, a research firm, in the second annual IMRG e-Jobs Index .
The report says that 63% of online U.K. businesses have hired employees within the past year. The findings are based on surveys of 185 online retailers conducted between February and April.
60% of respondents expect to hire more workers over the next year. By comparison, 80% of survey respondents for last year’s report said they anticipated hiring workers, though not all the companies that said they would hire actually did so.
The report attributes that, in part, to the rise of mobile commerce.
“As we continue to see the popularity of smartphones and other emerging channels increase with consumers, retailers are beginning to merge and combine multiple departments and operations in order to create a coherent message across the board for all their customers,” says Chris Russell, director at eDigitalResearch. “This is not to say that the e-commerce job market is beginning to decline. It simply means that, along with everything else in the e-commerce industry, it is evolving in order to cope with the shifting consumer trends we are witnessing.”
The report also says that nearly 28% of respondents plan to hire temporary workers for the holiday shopping season.