Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
Digital Performance Marketing Agency Rolls Out AdGooroo Toolset to All Global Offices
CHICAGO, July 19, 2011 – Global digital performance agency iProspect (www.iprospect.com) and digital marketing intelligence provider AdGooroo (www.adgooroo.com) today announced a non-exclusive partnership that makes AdGooroo’s suite of digital competitive intelligence tools available to iProspect’s 39 global offices in 27 countries. AdGooroo currently works with a range of iProspect agencies around the world, including offices in the UK, Italy, Poland, Brazil, Boston and San Francisco.
As part of the agreement, iProspect agencies will be able to take advantage of AdGooroo’s SEM Insight™, a powerful competitive intelligence tool that enables iProspect to monitor the paid search activity of its clients’ PPC competitors (including daily budgets, keywords, ad copy, landing pages and more) in order to benchmark and improve their clients’ own search campaigns. Additional tools available to iProspect include Link Insight™, which enables SEO marketers to quickly identify the most effective links to pursue as well as harmful links to avoid, Trademark Insight™, which enables detailed trademark monitoring, and Display Insight™, which allows marketers to monitor their competitors' ad network campaigns in near real-time across the Internet’s top 100,000 sites.
“Understanding the markets in which our clients operate is of paramount importance in today’s results-focused climate,” said Ashwini Karandikar, Vice President Service Strategy and Development for iProspect. “AdGooroo tools and data enable our teams to comprehend some of the most intricate details of the digital marketing landscape for each of our clients’ industries and top competitors, and drive more efficient results.”
“We are very pleased to extend our relationship with iProspect and have the opportunity to help contribute to the success of its agencies around the globe,” said AdGooroo founder and CEO Richard Stokes. “Top brands expect their agencies to deliver immediate, impactful results. AdGooroo’s digital marketing intelligence tools enable iProspect to both better understand their clients’ competitive marketplace and utilize this information to enhance digital performance over the long term.”
AdGooroo is a leading provider of Digital Marketing Intelligence that drives competitive advantage for Internet marketers. Through the company’s powerful suite of on-demand tools, online marketing professionals are able to tap into the world’s largest database of search and display marketing data—comprising 14 search engines and 14 advertising networks across 50 countries—to gain actionable intelligence on their top competitors’ keywords, ad creative, backlink data, campaign statistics, budgets and more. In addition, AdGooroo tools enable users to proactively monitor the advertising landscape of specific industries, providing marketers with unprecedented insight into their marketplace. Founded in 2004, AdGooroo helps more than 4,000 advertisers and agencies per year build long-term competitive advantage in the areas of paid and organic search, link building, display advertising, business-to-business lead generation and online trademark protection. For more information, visit AdGooroo.com.
iProspect is a leading global digital performance agency. The company helps many of the world’s most successful brands maximize their online marketing ROI through paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, research, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting www.iprospect.com.