More than half of the maternity apparel retailer’s online traffic comes from mobile shoppers.
Andrew Perlmutter takes over at the retailer, whose sales support literacy programs.
Better World Books has a new CEO. Andrew Perlmutter takes over today for David Murphy, who becomes strategic advisor and active board member for the web-only retailer, a for-profit company that donates a portion of sale proceeds to literacy programs and libraries around the world.
Better World Books is No. 261 in the Internet Retailer Top 500 Guide.
Most recently, Perlmutter worked as senior vice president of business development at Alexander Gallo Holdings, which sells court reporting and other litigation support services. He previously worked as division president of Vertrue Inc., which is part of JP Morgan Chase’s private equity arm, One Equity Partners. He also was vice president of sales and market planning at LexisNexis, the legal research service that is a subsidiary of Reed Elsevier. He also was president of GE Capital Claims Services and a founding board member of Atlanta’s North Metro Miracle League, a non-profit for the disabled.
“Andy’s arrival at Better World Books marks an important moment in our company’s history,” says Murphy. “No longer a startup, we’ve attracted the talents of a proven business leader, ready to propel us into the next phase of business success. And of course, our unique model requires a unique CEO skillset , one that combines business savvy with an understanding of how to balance social, environmental and financial interests across multiple stakeholder groups. Andy’s hybrid of expertise makes him an ideal fit for the task, and we’re very fortunate to have him join our team.”
Better World Books says it has experienced two consecutive years in which it made a profit, and generated double-digit revenue gains in fiscal years 2010 and 2011. The retailer says it soon will have raised $10 million for literacy programs.