Facebook ads’ return on ad spend rose 33% year over year, while purchase rates jumped 68%.
EBay also reported global marketplace sales growth of 17% year over year.
The value of merchandise sold on eBay Inc.’s U.S. marketplace increased 14.4% year over year in the second quarter ended June 30, eBay reported today. Global marketplace sales increased 17.2%, with sales outside the U.S. growing by 18.9%. The company’s Q2 revenue rose 24.3%.
For the second quarter ended June 30, eBay reported:
• The value of goods sold to U.S. consumers through eBay’s online marketplaces, excluding autos, increased 14.4% to $5.49 billion in Q2 from $4.80 billion in the same period a year ago. Global marketplace sales grew 17.2% to $14.68 billion from $12.53 billion in the same quarter last year. 74% of marketplace revenue was from outside the U.S.
• Fixed-price sales represented 62% of marketplace volume compared with 59% a year earlier, reflecting eBay’s shift away from the auction format as more large and midsized retailers use eBay as a sales platform, selling merchandise for a fixed price.
• Active users of eBay’s marketplaces totaled 97.2 million, up 5.9% from 91.8 million a year earlier. (Active users are those who have listed or bought on eBay in the previous 12 months.)
• Payment volume increased 34.4% year over year to $28.7 billion, of which 66% came from the company’s merchant services unit that handles off-eBay payments for e-retailers.
• Active users of eBay’s payment services, which include consumers with PayPal or Bill Me Later accounts, increased 15.0% year over year to 100.3 million from 87.2 million.
EBay’s total Q2 revenue rose 24.3% to $2.76 billion from $2.22 billion a year ago.
Q2 net income was $283 million, down 31.3% from $412 million a year ago.
For the first half of 2010, eBay reported:
• Revenue of $5.31 billion, up 20.4% from $4.41 billion in 2009.
• Net income of $759.27 million, down 6.2% from $809.85 million.
"Second quarter revenue and earnings were strong, with PayPal surpassing 100 million active registered accounts and reporting its first billion-dollar revenue quarter, and eBay growth in the U.S. accelerating," says John Donahoe, eBay president and CEO. "We also strengthened our portfolio in Q2 with acquisitions that we believe will more broadly position us to enable the future of commerce. We will partner with retailers of all sizes to help them grow in a rapidly shifting, technology-driven multichannel commerce environment, and we will help consumers shop and pay anytime, anywhere, any way."
Donahoe was referring to the spending spree that eBay has been on. The acquisitions eBay has made this year include Magento Inc., the developer of the widely deployed Magento open-source e-commerce platform, and e-commerce service provider GSI Commerce Inc.