The apparel chain filed for bankruptcy in January and closed its e-commerce site and stores.
Kevin Frisch is tasked with helping e-retailers sell more internationally.
FiftyOne Global Ecommerce, which provides currency, customs, fulfillment and other services that enable online retailers to sell internationally, has hired Kevin Frisch as senior vice president and general manager of consumer strategy, a new position. He will work with FiftyOne’s retailer clients to help them develop their international e-commerce efforts.
“Launching a U.S. retail brand internationally brings truly unique marketing challenges, but it also brings tremendous opportunities,” says Michael DeSimone, FiftyOne’s CEO. “Kevin will be a valuable asset in helping our merchants understand the international market so that they can develop solid go-to-market strategies in order to seize that opportunity.”
Frisch has more than 15 years of experience in online and offline marketing, including executive positions at web-only jewelry retailer Blue Nile Inc., No. 60 in Internet Retailer’s Top 500 Guide, and online photo printer SnapFish, according to FiftyOne.
FiftyOne’s clients include Sears Holdings Corp., No. 7 in Internet Retailer’s Top 500 Guide; Macy’s Inc., No. 17; Overstock.com Inc., No. 27; Drugstore.com Inc., No. 46; and Crate and Barrel, No. 55.
In the last month, a slew of retailers have announced global online expansion plans. International roll-outs in the last 10 days alone include Indigo Books & Music Inc.’s e-book retailer Kobo, Redcats USA’s plus-sized clothing site OneStopPlus.com, and Amazon.com’s shoe and accessory subsidiary Endless.com. Indigo is No. 177 in Internet Retailer’s Top 500 Guide; Redcats USA is No. 33; Amazon is No. 1.