The office supplies retailer say it sacrificed some sales to improve online profitability. It also redesigned its business-facing e-commerce site, StaplesAdvantage.com.
Move strengthens SapientNitro’s mobile capabilities globally
BOSTON and COLOGNE—July19, 2011—SapientNitro, part of Sapient® (NASDAQ: SAPE), today announcedthat it has signed an agreement to purchasemobile agencyCLANMO, based in Germany.
The acquisition strengthensSapientNitro’sexisting capabilities to provide clients with outstanding end-to-end mobile expertise and further enhances its unique offering for multi-channel marketing and multi-channel commerce in the European and, particularly, the German market. Together, they will helpSapientNitro’s globalclientsgain competitive advantage amidst the communication and transaction disruption caused by mobile, and to mobilize their businessesby redefining how they engage with customers.
“We’ve seen great demand for immersive mobile-based experiences in Europe,” said Dr. Christian Oversohl, managing director, SapientNitro Europe. “Mobile is quickly becoming the communication and shopping vehicle of choice for consumers; along with advances in smart phones, tablet computing and touch-screen vending, it is bridging the gap between marketing and sales.”
Continued Oversohl: “With the addition of CLANMO, we strengthen our mobile bench in Europe which, alongside our deep capabilities the U.S., will accelerate our ability to helpclients meet the changing customer behaviors and expectations triggered by mobile. CLANMO is renowned for the high quality and breadth and depth of its mobile services, and we’re excited to have them aboard.”
CLANMO is a full-service mobile agency that focuses on strategy, communications, design, and technological implementation. Its solutions range from mobile marketing and mobile brand experience, to m-commerce and mobile social media. In the dynamic mobile market segment, CLANMO is a leading mobile agency in Germany, with 50 employees located in Cologne.Through work with clients such as Audi and Lufthansa, CLANMO has a demonstrated ability to partner with clients on both mobile marketing and mobile transaction solutions.
SapientNitro purchased CLANMO from MindMatics AG, which previously operated three divisions: mobile payment (mopay), mobile content (melonmobile), and CLANMO, an end-to-end mobile marketing services agency. As MindMatics decided to strategically focus on mobile payment solutions, ithas sold 100% of its equity stake in CLANMO to SapientNitro, effective July 1, 2011.
"With SapientNitro, we’re thrilled to have found a one-of-a-kind partner that’s committed to redefining the marketing and technology space, and allows us to strategically broaden our services in the areas of mobile marketing, mobile brand experience, and mCommerce,” said Joachim Bader, managing director, CLANMO GmbH. “Aside from the strategic fit, we share a strong cultural identity thatsurely willfacilitate the integration,” added Felix Heimbrecht, managing director at CLANMO.
CLANMO will retain its current management team and offices.
CLANMO GmbH (http://www.clanmo.com) is a highly decorated agency for mobile brand experience and mobile commerce. It helps customers both strategically and conceptually in terms of mobile brand management and the development of a mobile service portfolio. Industries of focus are travel, automotive, fashion, lifestyle and telecommunications. Among others, customers include Lufthansa, TUI, Europcar, Vodafone, T-Mobile, Hugo Boss, XING, Audi, and Porsche. It was formerly part of MindMatics (http://www.mindmatics.com), a pioneer in the mobile services industry that today focuses on mobile payments through mopay (http://www.mopay.com), an innovativeglobal payment solutions for online merchants.
About SapientNitro Mobile Solutions
SapientNitro's mobile practice provides integrated mobile strategy, marketing, technology, and brand experiences focused on creating positive change and growth for our clients in the emerging mobile ecosystem. Our offerings include mobile strategy, design, technical implementation and support. We have deep expertise in providing mobile brand experience, m-commerce, and mobile social media solutions utilizing all forms of mobile technology and platforms. SapientNitro has designed and developed mobile solutions for Fortune 1000 clients, including Coca-Cola, Chrysler, Home Depot, LG, Motorola, Samsung, Traveler’s Insurance, as well as the US government. In 2010, SapientNitro launched ten of the best-sellingiPhone applications in the iTunes Store, and our mobile application for AutoTrader UK won a 2010 Cannes Lion and was named a “top fivehit of the year” by theWall Street Journal.
SapientNitro, part of Sapient®, is one of the world’s largest integrated marketing and technology services firms. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit http://www.sapientnitro.com or follow us on Twitter @sapientnitro.