The search giant today rolled out new ways for marketers to understand the in-store impact of their ads.
Ivy Ross helped to launch the apparel retailer’s 1969 denim brand.
Art.com Inc. has a new chief merchandising officer. Ivy Ross will oversee the online retailer’s branding, public relations and worldwide merchandising efforts. Art.com is No. 105 in the Internet Retailer Top 500 Guide.
Ross comes from Gap Inc., No. 24 in the Top 500 Guide, where she was executive vice president of marketing for the Gap brand. While at the apparel retailer, she oversaw marketing strategy, advertising, visual merchandising, store design, creative services and public relations. She also launched the 1969 denim brand, Art.com says, an effort that tied together social media and other forms of advertising.
Before Gap, Ross worked as chief creative officer for Disney Stores North America; Disney Shopping Inc. is No. 74 in the Top 500 Guide.
“Ivy Ross is a world-class talent with a proven track record in helping companies use creative approaches to really innovate and grow their businesses, and we are thrilled to have her join the Art.com team,” says Geoffroy Martin, CEO of Art.com.