They also are more likely to become repeat buyers, Forrester Research says.
The Internet Retailer Online Retail Index fell 2.5% for the week.
It was fun while it lasted, but the month-long rebound by e-commerce stocks could not survive last week’s nervousness on Wall Street about European debt and shaky consumer confidence.
The Internet Retailer Online Retail Index tumbled 2.48% during a week in which the Dow Jones Industrial Average fell 1.40% and the Standard & Poor’s 500 Index dropped 2.06%.
There were only six winners last week in the Online Retail Index, which tracks the stocks of 25 online retailers and e-commerce technology and service providers.
Leading the way was eGain Communications Corp., a provider of contact center technology, which advanced more than 16% for the week. Online computer and electronics retailer Systemax Inc. shrugged off its disclosure that the Securities and Exchange Commission is looking into the internal probe that led to the departure of its e-commerce chief, and was one of the few online retailers in the index to gain last week.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• eGain, 16.4%
• NutriSystem, 4.7%
• Systemax, 3.2%
• Vitacost, 1.9%
• Keynote Systems, 1.4%
Here are the Online Retail Index stocks that performed least well last week and the percentage drop in stock price for the week:
• LivePerson, -11.1%
• Blue Nile, -10.3%
• Bidz.com, -8.8%
• Bluefly, -8.8%
• 1800Flowers.com, -7.7%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., DemandTec Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.