Retailers shift their ad spending from TV, radio and print ads to digital ads.
Akamai’s Pedro Santos will address mobile site performance at MCF 2011.
With the many developments revolving around mobile commerce, including rising consumer expectations for fast downloads and the proliferation of mobile devices, e-retailers must ensure that their mobile commerce sites perform well for consumers, says Pedro Santos, vice president, mobile business, at Akamai Technologies Inc., a provider of technology and services designed to accelerate content on web and mobile sites. He will discuss how e-retailers can best approach mobile site performance at the Internet Retailer Mobile Commerce Forum 2011 in Houston, Oct. 10-12.
Santos, who will speak during a session entitled “Mastering the challenges of mobile performance,” says measuring the performance of mobile sites has become a critical task for retailers as they seek to provide an optimal user experience. “Performance is an increasingly critical measurement of any m-commerce site, as a confluence of forces rapidly come into play,” he says. “We’ll look at some of the key trends coming together that are causing mobile consumers to expect more from m-commerce sites.”
Those trends include:
● The wide availability of high-speed mobile connectivity.
● Increased adoption of advanced smartphone handsets and tablets.
● Consumer expectations of robust user experiences through mobile web sites, and not just through native handset apps.
“We’ll also review several key considerations in designing mobile commerce experiences that exceed customer expectations, including image preparation and site design for varying mobile connection speeds and diverse handsets,” Santos says.
Internet Retailer’s editors asked Santos to speak because of his background in web site performance issues. Prior to his role as vice president of mobile business for Akamai, Santos was the company’s chief strategist for e-commerce. Earlier, he was director, e-commerce marketing and senior product marketing manager at Akamai, responsible for the marketing strategy for the online commerce sector. He has recently published research on the impact of Web 2.0 technologies on site infrastructure.