The call for an audit of Facebook’s metrics comes a week after the social network acknowledged inflating its video metrics.
But Facebook still shows up on many more web sites.
Google Inc. is making headway as it tries to build a presence on web sites for its Google +1 feature, according to a new study of the world’s 10,000 largest web sites by BrightEdge, a company that helps online companies optimize their web sites so that they show up high in organic search results.
Google +1, which lets a consumer influence the search results her friends will see on Google, including promoting products she likes, was found on 4.4% of the 10,000 sites. That’s up from 3.6% in June.
Google’s feature, which launched prior to Google’s launch of its Google+ social network, is similar to the Facebook Like button. However, the Like button is far more prominent on the 10,000 sites, the study says. It notes that 20% of these sites include Facebook’s social plug-in tools, such as the Like button or Comments Box, and 47% of them link their home pages to Facebook in some way, such as through the Facebook “f” symbol that takes a visitor to a company’s Facebook page.
The study also notes that 42% of the 10,000 sites provide a link to Twitter, the text-messaging network.
But BrightEdge says that there is still a lot of room for growth among the 10,000 sites for social network links. “Fewer than half the largest sites on the web offer any kind of social link at all on their front page, and these sites represent a massive slice of Internet traffic on any given day,” says Jim Yu, CEO of BrightEdge. “We would expect to see a land grab effort this year as plug-ins vie for placement on this very valuable web real estate.”