July 13, 2011, 9:34 AM

CREATETHE GROUP Names Scott Forshay Director of Mobile Strategy

Mobile Commerce Evangelist Joins World’s Leading Digital Agency for Luxury and Premium Brands

NEW YORK--CREATETHE GROUP today announced that renowned mobile commerce expert Scott Forshay will join its Morpheus Media division as director of mobile strategy. A mobile marketing and commerce strategist specializing in the fashion industry segment for prestige and luxury brands as well as couture houses, Forshay’s insights and expertise have empowered brands to leverage the transformative capabilities of the mobile medium. An established thought leader, his missives on the mobile evolution can be found on mobiluxe.wordpress.com.

“Luxury and premium brands must embrace mobile to keep pace with tech-savvy, hyper-connected affluent and aspirational consumers. With Scott on board, we can help them find new and innovative ways to create spectacular, exclusive experiences for discriminating shoppers.”

Forshay’s appointment will deepen the firm’s mobile capabilities across its rich services roster and within its powerful digital commerce platform, CTS PLATFORM.

“Very few luxury and premium brands know how to implement mobile commerce in a truly impactful, meaningful way,” said Forshay. “However, they are beginning to understand that the mobile medium is completely different than the stationary Web and provides a unique opportunity to better engage affluent consumers in a more relevant, time-sensitive and personalized manner. I am excited to help our clients better understand and execute the four core pillars of an optimum mobile strategy: location awareness, immediacy, personalization and social connectivity.”

Previously, Forshay served as regional director of DBA Digby, a leading mobile commerce software firm owned by 30 Second Software, Inc., where he helped top brands such as Brooks Brothers, Tory Burch and Bed Bath & Beyond embrace innovative mobile strategies. Prior to that, he was a senior executive at Bazaarvoice, Inc., a top digital word-of-mouth and social commerce agency. He has also held senior positions at Lotus Development Corp./IBM, Perficient, Inc., and DELL.

Shenan Reed, Chief Media Officer of Morpheus Media, a CREATETHE GROUP company, added, “Luxury and premium brands must embrace mobile to keep pace with tech-savvy, hyper-connected affluent and aspirational consumers. With Scott on board, we can help them find new and innovative ways to create spectacular, exclusive experiences for discriminating shoppers.”

This strategic hire follows the recent acquisition of Morpheus Media by CREATETHE GROUP, a powerful union that now offers the world’s most robust 360 digital capabilities for global forward-thinking brands in the luxury segment and beyond. The combined client list includes such prominent brands as Marc Jacobs, Donna Karan, DKNY, The New York Times, Bergdorf Goodman, The Economist, David Yurman, Net-a-Porter, Louis Vuitton, Dior, Moet & Chandon, Hennessy, NOWNESS, dunhill, Alexander Wang, NARS, Oscar de la Renta, La Perla, Bulgari Hotels & Resorts, Jurlique, De Beers, Tom Ford and H&M, among many others.



CREATETHE GROUP partners with forward-thinking brands to deliver innovative and emotional campaigns, communications platforms and commerce solutions that maintain the highest levels of brand integrity in digital, mobile, social media and emerging technologies. A pioneer in digital luxury for the world’s leading retail brands, CREATETHE GROUP offers breakthrough strategies that activate brands, create and sustain emotional connections with consumers and drive measurable results. In 2011, CREATETHE GROUP was named inFast Company’s “50 Most Innovative Companies” issue, ranking #5 in the Fashion Industry, and recently won Webby & Clio Awards for NOWNESS.com.

In June 2011, CREATETHE GROUP acquired Morpheus Media, a leading digital media agency, to form an unparalleled digital marketing and commerce offering for premium and luxury brands, with a global commerce platform and 250+ professionals in New York and London. Morpheus Media, a CREATETHE GROUP company provides world-class strategic digital media services including display media, paid search, natural search optimization, social media management, mobile and pay-for-performance marketing.

CTS PLATFORM is CREATETHE GROUP’s next-generation global digital commerce platform that powers digital flagship experiences across channels including mobile and social, seamlessly integrating global commerce and community functions with uniquely branded content. The flexible front-end supports branded innovation without the limitations of traditional platforms. The managed Cloud infrastructure provides enterprise performance, scalability and security. Supporting businesses across North America, Europe and Asia, the CTS PLATFORM features integrated content management, social shopping and cutting-edge business tools, including promotions, merchandising and reporting.

Headquartered in New York City with offices in London, CREATETHE GROUP’s global client roster includes Alexander Wang, Bulgari, Burberry, David Yurman, Donna Karan, DKNY, dunhill, Fendi, H&M, Jurlique, kate spade new york, La Perla, Louis Vuitton, Marc Jacobs, NARS, Neiman Marcus, NOWNESS, Oscar de la Renta, Tom Ford and Vichy.

For more information, please visit createthegroup.com, follow us on Twitter (@CREATETHEGROUP) and Tumblr (createthegroup.tumblr.com), or email info@createthegroup.com.


fama PR

Keri Bertolino, 617-986-5007




Gail Scibelli, 646-442-8501


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