The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
The new site will give Carrefour customers access to an expanded product base.
Electronics retailer Pixmania will deliver a multichannel non-food web site in a number of European countries for French mass marketer Carrefour Group, No. 12 in the Internet Retailer Top 300 Europe, which operates e-commerce sites, supermarkets and convenience stores.
Through the Carrefour site, which uses Pixmania’s e-merchant platform, customers will have access to a range of non-food products—including electronic appliances, photo, video and audio—from Carrefour’s existing product range, as well as from Pixmania’s catalog. Pixmania will also support a marketplace platform for Carrefour customers to access products from other merchants.
“This new partnership marks a major step in the development of Carrefour's multichannel strategy,” says Lars Olofsson, CEO.
Pixmania’s e-merchant platform already is in use by Currys, PC World and Dixons, No. 10, web sites. Pixmania has operations in 26 countries and offers services in 17 languages.