The apparel chain filed for bankruptcy in January and closed its e-commerce site and stores.
Newest Addition to Senior Leadership Team Brings Nearly Twenty Years of Sales Experience at Leading Technology Companies
July 12, 2011
SAN FRANCISCO, CA - JULY 12, 2011 - BrightRoll, the leading provider of digital video advertising services, today announced that Robert Palma has joined the company as vice president of mobile video sales. In his new role, Palma will provide seasoned expertise and leadership to help the BrightRoll's brand advertisers incorporate mobile video into their digital campaigns through access to the company's expansive mobile inventory and integrated technology platform.
Palma brings deep experience driving revenue and growing sales teams at leading internet companies. He most recently served as a senior vice president of sales for Vdopia, a digital video advertising company targeting Indians. Prior to this, he was senior vice president of sales for CafeMom, where he recruited and trained a national team of sales directors and helped the company grow from a relatively unknown entity to the leading online destination for marketers targeting moms. Prior to CafeMom he was senior vice president for the northeastern region at MySpace, overseeing the company's largest team of sales executives. Palma has also held senior sales management positions at Microsoft, Cendant Corp. and Dun & Bradstreet.
"As a network that's surged to 200 million mobile video impressions monthly since we first entered the mobile market, we're extremely bullish on mobile growth and feel that the category will exceed revenue predictions this year," said Tod Sacerdoti, BrightRoll co-founder and CEO. "The industry expertise Robert brings to the position makes him the best possible person to accelerate BrightRoll's traction in the marketplace and help our clients implement integrated campaigns ensuring the best possible results and ROI."
"I've worked at companies of all sizes in the past, and BrightRoll's fast-paced, customer-driven culture is exactly the kind of setting that inspires and excites me," said Palma. "The BrightRoll team has already done an impressive job bringing their mobile capabilities to market, and I look forward to contributing to the continued momentum and helping leading brands most effectively take advantage of the mobile category."
Launched in September 2010, BrightRoll's mobile video network makes it possible for advertisers and third-party buyers to run both mobile and online video ad campaigns through a single unified buying platform. Mobile campaigns that run on the BrightRoll network provide advertisers with the research, optimization and transparency that the company is known for, while allowing them to target audiences at scale using a variety of criteria, including type of mobile device, user geo-location and content category.
With more than 70 million monthly unique viewers, BrightRoll is the world's largest and most trusted video ad network and the leading provider of digital video advertising services. The BrightRoll Network has access to billions of video impressions per month enabling advertisers to execute smart digital video campaigns across a massive pool of web and mobile video inventory. BrightRoll's proprietary buying technology, combined with its full site disclosure, detailed performance reports and flexible targeting provide brands and agencies with the reach, frequency and scalability needed to achieve their campaign goals. BrightRoll is a privately held, venture-backed company headquartered in San Francisco, California. For more information visit www.brightroll.com or read more on BrightRoll's blog.
Lindsey Scott or Jason Throckmorton