The e-retailer spends at least 50% of its monthly display ad budget on the highly targeted, data-driven—and often cheap—ad placements using programmatic platforms.
Strategic Alliance Creates True Integrated Shopping and Social Experience.
SANTA MONICA, July 8, 2011 – ThisNext.com has announced that Lucky magazine, Conde Nast’s award-winning magazine about shopping and style, has chosen the website as a social shopping partner. The partnership will combine content from Lucky’s editors and users with ThisNext’s social shopping platform in a co-branded site available through LuckyMag.com and ThisNext.com. Lucky readers will for the first time be able to create personalized Shopping Guides featuring their favorites among all of the products highlighted in each issue of Lucky magazine. Select Shopping Guides also will be curated by Lucky’s top editors and select brand partners, providing added inspiration for women looking for their next purchase. Across LuckyMag.com and ThisNext.com, styleconscious shoppers now will have a personal shopping home that organizes online shopping and enables threaded discussions about which products to buy with the close friends whose feedback truly matters.
The collaboration between ThisNext and Lucky represents a natural synergy of traditional and digital media across common demographics and a shared mission: both brands are dedicated to helping women shop better. ThisNext was one of the early pioneers in the social shopping space, which has become one of the most vibrant sectors of the digital economy. The launch with Lucky magazine represents a new milestone for the company in providing women shoppers with the best online tools to discover, share and purchase products from any e-commerce website, all within a single online location. With ThisNext.com, Lucky enters the social shopping category directly, empowering its audience to have useful conversations that help them decide what to purchase.
"Partnering with a consumer/shopping driven publication like Lucky was a natural for us," said CEO of ThisNext, Matt Edelman. "Both of our audiences are looking for ways to shop online that streamline the chaotic world of dozens of “go to” sites and “must have” email newsletters. Lucky’s team and ours share a core belief - social shopping is not just about enabling the creation of social content around products; its about enabling women who shop together offline to do so online. We’re helping women organize and share online shopping like they organize and share what’s in their closets."
"Lucky strives to make shopping an informed and fun experience for our readers, who are among the most social shoppers on the planet. When we saw ThisNext.com’s new platform, there was no question they would be the best partner for us," said Brandon Holley, Editor in Chief of Lucky magazine. “Our mutual vision is to enable women to experience online shopping with the friends and trusted tastemakers who help them decide what to buy. That’s what our audience wants, and that’s the online environment where our brand partners want to be."
The co-branded site will be live and available to shoppers through LuckyMag.com and ThisNext.com starting on July 8th and is featured in the August issue of Lucky Magazine, on newsstands now.
ThisNext.com is a personal shopping destination that reinvents the online shopping experience for women across fashion, beauty, home décor, kids and lifestyle categories. For the first time, women can pull products from around the web into a single location and create custom Shopping Guides to help them decide what to buy. Each Shopping Guide presents
a unique collection of items chosen by a member and provides an ever-expanding, permanent forum for those members to talk with close friends about their next purchases and get feedback that truly matters to them. A genuine social shopping experience, ThisNext’s Shopping Guides recreate the fun, expressive, shared moments women enjoy while on actual retail shopping excursions, as well as a platform to organize online shopping all in one place. To ensure satisfaction from every online shopping trip,
ThisNext also provides daily product recommendations from celebrated stylists, hair and makeup artists, interior decorators, lifestyle experts and clothing designers who serve as contributing and guest editors.
Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky’s launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Condé Nast history. For the latest news from Lucky, log on to www.luckymag.com.