The acquisition will add more than 300 products to L’Oreal’s lineup.
Consumers using their PayPal accounts don't have to enter shipping, billing and payment information.
Redcats USA, the parent company to such apparel and home e-retailers as Avenue.com and BrylaneHome.com, last week added PayPal’s Express Checkout service to help speed consumers through the checkout process on its e-retail sites.
A consumer who has a PayPal account and prefers to use the payment service when she shops at Redcats USA sites can click a “check out with PayPal” button at the start of the checkout process, which takes her to a PayPal-operated site where she signs in with her PayPal user name and password. PayPal then communicates her stored shipping, billing and payment information to Redcats, eliminating the need for the consumer to type in her details.
“By adding PayPal across Redcats USA’s diverse roster of brands, customers can make purchases quickly and securely, and they don’t need to take the time to enter their personal or financial information,” says Bill Zielke, senior director of merchant services for PayPal.
Redcats USA also offers a fast checkout option to consumers who choose to pay with their Redcats’ store-branded credit cards. The company also accepts payment using alternative payment service eBillme and all major credit cards.
Redcats USA sites featuring PayPal Express Checkout include OneStopPlus.com, WomanWithin.com, Roamans.com, KingSizeDirect.com, JessicaLondon.com, BCOutlet.com, Avenue.com, BrylaneHome.com, TGW.com, BaseballSavings.com and SoftballSavings.com.
A Redcats USA spokeswoman says PayPal Express Checkout is not yet available to consumers who shop at the company’s mobile-optimized web sites or mobile applications, but Redcats USA plans to offer it in the future.
Redcats USA is No. 33 in Internet Retailer’s Top 500 Guide. It generated $716.5 million in web sales last year.