Retailers shift their ad spending from TV, radio and print ads to digital ads.
Dealised will use the funding to expand globally and accelerate mobile development.
Australia-based daily-deal technology provider Dealised has raised $5.9 million in venture capital funding, the firm announced this week.
Dealised sells an e-commerce platform that retailers and media companies can use to create and manage limited-time offers. The company works with companies based in the United Kingdom, the United States, Scandinavia and Australia.
Dealised also appointed Jonathan Marchbank as CEO and Christian Lindstrom as European vice president. Marchbank has worked with mobile operators and device manufacturers in the United States and Asia for 20 years; immediately prior to joining Dealised, he served as chief operating officer for Virgin Mobile U.S., a provider of mobile phone services. Lindstrom has 15 years of experience in the technology and media industries, and has worked for the U.K. online trading marketplace Swapit and online video provider Joost.com, Dealised says.
With the new funds, Dealised will use its regional Asian headquarters in Singapore to expand globally and develop mobile group-buying products. “Dealised partners in Australia and Scandinavia have already beaten Groupon and LivingSocial in their local markets,” Marchbank says. “The most exciting trend is in mobile, especially in Asia, and we see the volume of group-buying transactions on smartphones and other mobile devices growing exponentially over the next couple of years.”
The investment round was led by SingTel Innov8, a Singapore-based venture capital firm, and Australian investor Yuuwa Capital LP. Dealised launched in late 2009.