July 6, 2011, 10:21 AM

5th Finger's Mobile Platform Creates Revenue Opportunity for Retailers

5th Finger's latest RedShop Mobile platform is aimed at making mobile a significant incremental revenue source for retailers. The solution drives foot-traffic, provides in-store decision support and enables mCommerce with branded apps and mobile sites.

SAN FRANCISCO, July 6, 2011 -- 5th Finger's latest RedShop Mobile platform provides retailers in-store mobile apps and mobile sites that can make a measureable impact in revenue. The successful RedShop Mobile platform is already in making a difference for large Retailers such as Jo-Ann Fabric and Crafts and JoS. A. Bank with more to be announced soon. 5th Finger's latest platform release is able to make a significant impact on retailer's revenue through solutions tailored to the in-store experience.

RedShop Mobile's recent launch includes retail centric modules. The platform's m-couponing and geo-fencing components drive foot-traffic, while check-in, scanning and product inspiration features provide in-store decision support. The customizable modules allow retailers to tailor an experience to address their own shopper behavior patterns, the key to a successful mobile experience as stated byPatrick Collins, CEO of 5th Finger.

"A customer checking-in on their mobile phone on its own does little to influence a retailer's bottom line. The real opportunity lies in what a retailer does after they have the customer's attention. Once a customer checks-in using the store's branded experience, that retailer has the chance to present a shopper with information, promotions or offers that engage and influence shopping behavior. These are existing motivators; mobile is just placing them in front of a consumer at the optimal time. Apparel and craft shoppers are not the only retailers with these drivers, our grocer clients such as Safeway see real value in customer purchase motivation delivered via mobile," says Patrick.

Jo-Ann Fabric and Crafts introduced a proprietary iPhone application and mobile web experience powered by the 5th Finger RedShop Mobile platform in early Q1 of 2011. The coupon component has successfully tapped into their existing customer behaviors by creating a seamless experience between their email, print and direct mail couponing programs.

Learn more about 5th Finger and the RedShop Mobile Platform.

5th Finger is a San Francisco-based startup backed by Starfish Ventures. 5th Finger brings the power of m-enabled commerce to the retail experience to convert shoppers into buyers. 5th Finger moved its global headquarters from Sydney to San Francisco in 2007 and now serves an elite group of blue-chip retail clients with a suite of loyalty, mCommerce and in-store marketing solutions.


Cheryl Sansonetti



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