Retailers shift their ad spending from TV, radio and print ads to digital ads.
The Book Depository International is No. 100 among e-retailers in Europe.
Amazon.com Inc. announced yesterday that it will acquire The Book Depository International, a U.K.-based online bookseller that sells to customers in more than 100 countries. Terms were not disclosed.
The Book Depository is No. 100 in Internet Retailer’s Top 300 Europe Guide. The e-retailer, established in 2004, sells books and e-books and offers free delivery to customers worldwide. It had Internet Retailer-estimated 2010 sales of 79 million Euros, approximately $114.3 million.
“The Book Depository is very focused on serving its customers around the world, and we look forward to welcoming them to the Amazon family,” says Greg Greeley, vice president of European Retail for Amazon. Amazon.com is the No. 1 e-retailer in the Top 300 Europe Guide. In January, it acquired LoveFilm International Ltd., a video rental and streaming company and No. 79 in the Guide.