Retailers shift their ad spending from TV, radio and print ads to digital ads.
State of Michigan Launches First App With AT&T's Mobile Enterprise Application Platform
LANSING, Mich., July 1, 2011 -- Along with the tent, sleeping bag, bug spray and s'mores, there's one more essential camping supply this summer. As campers gear up for a few days in the great outdoors this Fourth of July, they can add the "MI Camping and Recreation Locator" mobile app to the list of necessities.
The State of Michigan's Department of Natural Resources and AT&T* launched the app just in time for one of the busiest camping seasons of the year. As the name suggests, the app locates and provides helpful details about where people can camp, boat, hike and swim. Some of the features include:
* List of campgrounds
* Campsite amenities and fees
* Camping terms and features
* List of trails
* List of visitor centers
* Calendar of events
In the future, the app will also assist in reserving a campsite after narrowing down the perfect park. Other future features include the "24 Hour Fishing License," where anglers can purchase a license on the fly.
"Creative use of technology will help the Department of Natural Resources increase visitors to our state parks and recreation areas," said Department of Natural Resources Director Rodney Stokes. "This is the first of many phone apps we hope to develop to assist our customers in the outdoors and attract new customers to Michigan's amazing natural resources."
The free app is available on most platforms, including Android, BlackBerry and more.
AT&T Mobile Enterprise Applications Platform
The "MI Camping and Recreation Locator" is one of many apps already deployed via AT&T Mobile Enterprise Applications Platform, but is a first for the State. AT&T Mobile Enterprise Applications Platformsupports a variety of mobile platforms, making it easy for agencies to integrate applications across multiple device systems. This feature allows governments like the State of Michigan to build an application once and then deploy it to virtually any combination of mobile devices.
AT&T is hosting the application in its highly secure AT&T Synaptic Hosting(SM) environment, a cloud-like service. With this service, AT&T operates, monitors and maintains the servers and storage related to this application.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T |DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATT.
© 2011 AT&T Intellectual Property. All rights reserved. Mobile broadband not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.