July 1, 2011, 8:55 AM

E-commerce stocks end second quarter up 4.4% for 2011

The Internet Retailer Online Retail Index continues its June winning streak.

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E-commerce stocks finished June on an upbeat note and ended the second quarter ahead 4.4% for the year.

That represents a strong comeback for the Internet Retailer Online Retail Index, which was in the red for the year as recently as mid-June. But the index of the stocks of 25 online retailers and e-commerce technology providers still trails the broader market for 2011. For the year, the Dow Jones Industrial Average is ahead 7.2% and the Standard & Poor’s 500 Index 5.0%.

With the close of the second quarter, the index is replacing two companies: GSI Commerce Inc., which has been acquired by eBay Inc., and RealNetworks, which has dropped out of the Internet Retailer Top 500 listing with its shedding of online music retailing service Rhapsody.

Replacing those two stocks are eGain Communications Corp., a provider of contact center technology for retailers and other companies, and e-retailer Vitacost.com Inc., which sells vitamins and other dietary supplements.

Vitacost, No. 90 in the Internet Retailer Top 500 Guide resumed trading on the NASDAQ exchange Monday; the exchange halted trading in Vitacost’s shares Dec. 7 because of delinquent filings of quarterly financial reports. For the week, Vitacost’s shares gained 3.5%.

Here are the best-performing stocks for the first four days of this week in the Online Retail Index and the percentage gain in stock price for each:

• 1800Flowers.com, 13.8%

• Netflix, 10.7%

• Systemax, 9.9%

• American Greetings, 7.6%

• LivePerson, 7.3%

Here are the Online Retail Index stocks that performed least well for the first days of this week and the percentage drop in stock price for the week:

• Coastal Contacts, -5.1%

•Bluefly, -2.9%

• Digital River, -0.7%

• U.S. Auto Parts Network, -0.3%

• DemandTec, 0.0%

The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., Coastal Contacts Inc., DemandTec Inc., Digital River Inc., eBay Inc., eGain Communications Corp., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc., Vistaprint Ltd and Vitacost.com Inc.

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