Retailers shift their ad spending from TV, radio and print ads to digital ads.
Pet Supply Manufacturer Becomes Largest Online Pet Supply Retailer due to Comparison Shopping Engine Success.
Research Triangle Park, NC – June 28, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced its partnership with Drs. Foster and Smith, the largest pet supply catalog retailer in the nation. ChannelAdvisor’s Comparison Shopping solution made it possible for Drs. Foster and Smith to exceed its year-over-year growth expectations, expanding 107 percent on the comparison shopping channel.
Ranking 115th on the Internet Retailer Top 500 list, Drs. Foster and Smith joins an impressive list of global retailers powered by ChannelAdvisor, which includes some of the largest, most successful retail brands such as Dell, Victoria's Secret, Under Armour, Staples, Crocs, Bed, Bath & Beyond, Jos. A. Bank, Urban Outfitters and more.
For Drs. Foster and Smith, ChannelAdvisor’s Comparison Shopping solution provided the ideal balance of a self-service option with greater support and more flexibility for creating online business rules. ChannelAdvisor’s superior technology is capable of integrating with affiliate solutions to support Drs. Foster and Smith with additional marketing efforts, such as retargeting campaigns that provide greater online exposure. Additionally, ChannelAdvisor offers a dynamic-reporting feature that tracks interactions and click-throughs to provide the pet supply company specific reports on the products and comparison shopping engines that are performing the best, which helps guide future marketing decisions.
“Our passion for pets inspires us, and ChannelAdvisor’s software makes it possible for us to extend our knowledge and products to more online shoppers,” said Matt Stelter, Drs. Foster and Smith assistant manager, internet marketing. “With ChannelAdvisor’s help, we have become a dominant online pet supply retailer and have far exceeded our expectations and goals for our e-commerce business. Not only does ChannelAdvisor provide a solution that is user-friendly, their industry expertise equips us for all changes in the comparison shopping world. We have the flexibility and insight we need to make the most out of all of our shopping campaigns.”
ChannelAdvisor’s software guides Drs. Foster and Smith’s overall management of comparison shopping engines, taking one product inventory feed and optimizing it for 12 individual CSEs to maximum online exposure. This efficient optimization process has helped increase Drs. Foster and Smith’s conversion rate to 19 percent.
For more information on ChannelAdvisor’s Comparison Shopping solution, visit: http://www.channeladvisor.com/comparison-shopping/index.php.
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ChannelAdvisor is a global e-commerce platform provider that helps retailers sell more online through channels such as marketplaces, paid search and comparison shopping, and with webstores and rich media solutions. Widely respected as a trusted advisor for more than 3,000 top e-commerce brands, ChannelAdvisor calms the chaos of online selling by enabling retailers to submit one inventory feed to the ChannelAdvisor platform where it is translated to fit the specifications of hundreds of e-commerce channels and distributed accordingly. In 2010, ChannelAdvisor managed $2.8 billion in gross merchandise value (GMV) on behalf of retailers of all sizes including Saks, Dell, Brookstone, and more than 30 percent of the Internet Retailer Top 500 online retailers. ChannelAdvisor is headquartered in Research Triangle Park, NC with offices in New York, Seattle, Australia, Ireland, Germany and the United Kingdom. For further information, visit www.channeladvisor.com.