June 30, 2011, 12:57 PM

A pricey social event: Social.com sells for $2.6 million

It’s the highest publicly reported price for a domain sale this year, the broker says.

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In another sign of how hot the online social networking realm has become, the domain name Social.com sold this week for $2.6 million.

It’s the highest publicly reported price for a domain sale this year, according to Marksmen Inc., one of the companies that helped broker the sale during the recent Moniker DomainFest auction in Barcelona, Spain. Marksmen did not identify the seller or buyer.

The $2.6 million was easily the highest amount paid for a domain during the Moniker domain name auction at which 28 domain names were sold. The next highest fee was $50,870 for houses.co.uk, a domain that uses the country code for the United Kingdom. Other names that could be used by online retailers sold for much less. For example, notebookbatteries.com went for $1,770 and barbecuesupplies.com fetched $647.

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