But Macy’s is still bullish on Pinterest this holiday season—in particular, its video ads.
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"We had a lot of room to improve and have made some major improvements," Sidders says. "But we don't feel we're there yet. We still have things to modify."
In a retailing world where technology providers as well as merchants are constantly upgrading in hopes of keeping up with rapid changes in consumer shopping behavior, Shopko won't be alone in that endeavor.