Multichannel retailers sent 14.6% more emails in the second quarter than they did a year earlier.
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"We had a lot of room to improve and have made some major improvements," Sidders says. "But we don't feel we're there yet. We still have things to modify."
In a retailing world where technology providers as well as merchants are constantly upgrading in hopes of keeping up with rapid changes in consumer shopping behavior, Shopko won't be alone in that endeavor.