June 28, 2011, 9:36 AM

Social commerce technology provider Moontoast hires a former ShopNBC executive

Geoff Smith will oversee business development for e-commerce and music firms.

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Geoff Smith

Social commerce technology provider Moontoast LLC has hired Geoff Smith as vice president and general manager of business development. His responsibilities include drumming up business from large e-commerce, music, publishing and consumer brand companies.

Prior to Moontoast, Smith worked as executive vice president at online auction services provider AtAuction, where he oversaw marketing, technology, customer and client services, e-commerce and business development. Before that, he spent three years at ShopNBC.com, No. 84 in the Internet Retailer Top 500 Guide, where he was senior vice president, e-commerce and marketing. He also spent a year at the Shop At Home Network, a division of Scripps Network, as senior vice president of e-commerce. His experience also includes management jobs at America Online.

“Geoff brings significant retail e-commerce experience, leadership and industry relationships to Moontoast,” says Blair Heavey, the company’s CEO. “With our success in the music sector and Geoff’s addition, Moontoast has the most experience and the best social distributed commerce platform to help Internet retailers engage and convert more consumers at the point of impression.”

Besides providing technology that enables online music sales via Facebook, Moontoast helps retailers and brands build out their social commerce capabilities through such methods as blogs, widgets and videos.

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