Private investment firm Comvest Partners acquires the financially troubled e-retailer, which filed for Chapter 11 bankruptcy protection in March.
New Tool Quickly Connects Campaign Data with Excel Spreadsheets, Eliminating Reporting and Data Analysis Hassles for Busy Marketer.
ATLANTA, June 21, 2011-Data analysis and reporting is a crucial, and typically time-consuming, component of any marketing campaign. To simplify the process, Silverpop® now helps customers review and manipulate real-time campaign metrics from within the programs they are already accustomed to using. Through today's launch of the industry's first native add-in for Excel, Silverpop, the only provider of a scalable, integrated email marketing and marketing automation platform, continues its commitment to improving customer efficiency.
Engage Add-in for Excel, when opened, installs a Silverpop tab in the Excel menu bar, allowing for direct interaction with Silverpop Engage. Marketers can then easily run common reports, such as most-opened mailings, the day of the week on which mailings are most frequently opened and quarter-over-quarter mailing results or can set custom preferences to refine metrics.
Silverpop customers using this tool, which uses automatically generated pivot tables and doesn't require the installation of any applications, can also view databases, queries, relational tables and other contact source information side-by-side.
"By listening to our customers and analyzing the way they leverage reporting data, we quickly learned that the single most common factor was an overwhelming use of Excel" said Bryan Brown, director of product strategy for Silverpop. "By building a tool that reports data in real time without downloading, importing and managing multiple files, our customers can analyze results, improve future campaigns and demonstrate their success quickly and easily-and without IT support."
The release of the Engage Add-in for Excel, which is now widely available to Silverpop customers in Beta, also reminds marketers about the key role reporting plays in optimizing campaigns and proving ROI. In addition to this new tool, Silverpop provides its clients with more than 80 interactive reports and also offers seamless integration with CRM systems.
Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop's industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit us at silverpop.com.