June 27, 2011, 2:50 PM

Online daily deals aren’t just for the big retailers

QponTree.com will offer discounts at Chocolate.com and other small, specialty sites.

Stefany Moore

Associate Director of Research

Lead Photo

Small, niche web-only retailers soon will have another way to attract new customers—Groupon-style. On July 5, QponTree.com will debut with 50% to 90% off products sold by online-only businesses.

As with Groupon and LivingSocial, shoppers at QponTree.com will receive daily e-mails alerting them to the offers for the day. Instead of purchasing a voucher that they bring into a store, spa or restaurant, however, consumers will receive promo codes that can instantly be redeemed at online stores.

Next Tuesday, for example, QponTree plans to feature a $10 voucher for $20 worth of products at Chocolate.com, says Tyler Ackerman, founder of the daily deal site. The other 60 or so businesses that have signed on so far are mostly lesser-known, and very specialized, web-only companies. Some include OutdoorFirePitStore.com, candle retailer CandleBay.com and mobile phone accessory merchant CellPig.com.

“It’s about being able to take a little niche store that may not be able to get exposure and now they have a chance to get out to the entire country,” Ackerman says. “It’s a new form of advertising for online companies. Most other advertisers can’t guarantee new customers. This can.”

QponTree.com marks the latest venture from Ackerman, the 25-year-old founder of kitchen cabinet retailer TheRTAStore.com, which he launched in 2009 and operates with his mother and four siblings. Ahead of its launch on July 5, QponTree.com has 30,000 e-mail subscribers and nearly 4,000 fans on Facebook. Ackerman expects to have 500,000 subscribers by the end of the year. 

Comments | 7 Responses

  • I think that it is not "niche" enough to be different from Groupon or Livingsocial they can easily put online coupon codes for discounted rates..

  • and...you can watch them popup like mushrooms after the rain.. just few days ago i've notice these 3 small scale daily deals, sexydeal.com, jewpon.com and jdeal.com all are niche daily deals and don't look like they have crazy deals..just the old same lengerie, restaurants etc. etc.

  • I don't know, it sounds good to me. Daily Deal sites are great but who wants to go out to shop even at a discount rate. I do as much shopping as I can online now and if I can get a discount from online retailers and not leave my house I'll def sign up for that.

    • With the price of gas, this is a perfect way to shop!

  • come on guys, the all shopping exprience is about going out ssee stuff you like and buy it, its not the same thihng online..


  • I agree with teddy1980 - regardless of personal shopping preferences QPonTree looks like another Groupon clone - I believe Groupon actually does online deals now along with local ones. And in fact there are plenty of sites like this, online, local and both - so QPonTree does not look like something very new or different to me. The new emerging trend (and possibly better deal for merchants) are mobile catalogs where now merchants can put in their products free of charge (e.g. google) or for a small percent of purchase price (e.g. thefind.com). There are also catalogs that accept only specials (e.g. mobilecatalogs.net) and I believe they are free as well.

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