The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Online daily deals aren’t just for the big retailers
QponTree.com will offer discounts at Chocolate.com and other small, specialty sites.
Associate Director of Research
Topics: CandleBay.com, CellPig.com, Chocolate.com, daily deals, e-mail marketing, Facebook, Groupon, LivingSocial, niche e-retail, OutdoorFirePitStore.com, QPonTree.com, speciality retailers, TheRTAStore.com, Tyler Ackerman
Small, niche web-only retailers soon will have another way to attract new customers—Groupon-style. On July 5, QponTree.com will debut with 50% to 90% off products sold by online-only businesses.
As with Groupon and LivingSocial, shoppers at QponTree.com will receive daily e-mails alerting them to the offers for the day. Instead of purchasing a voucher that they bring into a store, spa or restaurant, however, consumers will receive promo codes that can instantly be redeemed at online stores.
Next Tuesday, for example, QponTree plans to feature a $10 voucher for $20 worth of products at Chocolate.com, says Tyler Ackerman, founder of the daily deal site. The other 60 or so businesses that have signed on so far are mostly lesser-known, and very specialized, web-only companies. Some include OutdoorFirePitStore.com, candle retailer CandleBay.com and mobile phone accessory merchant CellPig.com.
“It’s about being able to take a little niche store that may not be able to get exposure and now they have a chance to get out to the entire country,” Ackerman says. “It’s a new form of advertising for online companies. Most other advertisers can’t guarantee new customers. This can.”
QponTree.com marks the latest venture from Ackerman, the 25-year-old founder of kitchen cabinet retailer TheRTAStore.com, which he launched in 2009 and operates with his mother and four siblings. Ahead of its launch on July 5, QponTree.com has 30,000 e-mail subscribers and nearly 4,000 fans on Facebook. Ackerman expects to have 500,000 subscribers by the end of the year.