June 21, 2011, 8:46 AM

Optaros Helps Dealuxe Bring Premier Online Shopping to Canada

Dealuxe offers Canadian shoppers the contemporary brands they want, online and without the hassles of cross-border purchasing.

BOSTON — June 14, 2011 — Dealuxe, Canada’s premier online shopping destination, announces its partnership with Optaros, an eCommerce solution provider. Dealuxe is the first retail model of its kind in Canada, designed to bring contemporary fashion and products to the country’s style-savvy women.

Complicated and costly shipping processes across borders often deter Canadian shoppers from using popular retail sites outside the country. Dealuxe offers Canadian shoppers the contemporary brands they want, online and without the hassles of cross-border purchasing.

“Dealuxe provides an informative, online destination for our customers, where they can find the latest fashion tips and lifestyle articles, and shop the season’s hottest looks,” said Joanna Track, chief executive officer, Dealuxe. “We selected Optaros for their deep expertise in developing innovative online solutions”.

In addition to building the Dealuxe site on the OCentric eCommerce platform, Optaros serves as a strategic consultant, bringing the company’s online retail expertise and technical prowess to ongoing site iterations.

“With the use of Optaros’ social commerce solutions Dealuxe offers a balance of fashion merchandising and multimedia content through a magazine-driven commerce model,” said John Polcari, senior vice president, North American sales and global marketing, Optaros. “It is a pleasure to work with a fashion visionary like Joanna and to help create an online destination where luxury fashion is fun, social and informative.”

About Dealuxe

Dealuxe (www.Dealuxe.ca) is Canada’s premier online shopping destination, offering the best in contemporary fashion, accessories and lifestyle products for Canada’s style connoisseurs.

About Optaros

Optaros (http://www.Optaros.com) delivers proven solutions to leading brands driving measurable revenue by bringing innovative Social Commerce initiatives to market quickly. The Optaros global solution is comprised of a flexible and open technology platform, business enablement services, creative design capabilities, and next-generation retail expertise.

By implementing agile commerce strategies that combine content, commerce and community, Optaros’ clients—including Macy’s, Rue La La, Joss & Main and McKesson—have achieved dramatic business results by embracing changing buyer behaviors in an increasingly mobile and social world.

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