The apparel manufacturer is stepping up its digital marketing in hopes of connecting with a younger audience.
Melissa Data’s integration allows retailers to ensure addressesare accurate in real-time before an order is submitted.
SAN DIEGO [Internet Retailer Conference & Exhibition, booth #805] (June 14, 2011) – Melissa Data Corp, a developer of high performance data quality and address management solutions, today announced a new address verification integration to Demandware, a global leader in on-demand ecommerce. The address verification component allows retailers to ensure every address is complete and accurate in real-time before the order is submitted – saving money on delayed or undeliverable shipments and reducing back-end staff work.
“We’re very pleased to be offering our address verification technology to the Demandware community,” said Greg Brown, marketing director at Melissa Data. “All the work is done so that Demandware clients can take advantage of this pre-built shopping cart enhancement without complicated and time-consuming integration efforts.”
Bad address data not only delays deliveries, it can also cost retailers up to $10 for every package that requires address correction and rerouting by the delivery company.
The new address integration is available on the Demandware LINK Marketplace, a community of technology partners designed to help retailers easily adopt new ecommerce technologies to improve the customer experience. Demandware’s clients range from mid-sized to large enterprise retailers, some of which include Isaay.com, Crocs, Columbia Sportswear, and Jones Apparel Group.
To request the Melissa Data address verification integration for Demandware, please visit:
Since 1985, Melissa Data has been a leading provider of contact data quality and enrichment solutions, with an emphasis on address and phone verification, postal encoding and data enhancements. Their product line includes mailing and shipping software, Web Services, and a variety of databases that empower customers to achieve quality U.S., Canadian, and international contact information for their point-of-entry or batch applications. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).