Sanjay Singh, formerly of Abercrombie & Fitch and Procter & Gamble, will head up a new data-analysis business unit.
Emailvision sells on-demand software for e-mail, mobile and social campaign management.
New York, June 14 2011- Emailvision is pleased to announce it has completed the acquisition of smartFOCUS Group PLC, a leading provider of multi-channel marketing and customer intelligence software. The acquisition strengthens Emailvision’s position as the worldwide leader of on-demand software for email, mobile and social campaign management.
As online marketers increasingly move from a ‘one size fits all’ approach to more personalized relationship marketing, the customer intelligence product from smartFOCUS enables them to execute targeted marketing campaigns with significantly higher response rates.
Nick Heys, Chief Executive Officer of Emailvision, said, “Both Emailvision and smartFOCUS have a mission to help marketers build more profitable relationships with their customers. The combined global operations, talent, and products open up new marketing opportunities for all of our clients. Our clients will now have the best of both worlds by bringing together campaign management software for email, mobile and social marketing with powerful customer intelligence from smartFOCUS.”
Chris Gater, Chairman of the Board for smartFOCUS said, “Having built smartFOCUS into one of the world’s leading customer intelligence software companies, the board of directors and I unanimously approved the offer from Emailvision because it represents great value to shareholders and a great future for the company. We believe that Emailvision has the right vision, global operations, and team needed to take smartFOCUS to the next level.”
The combined organization now includes 600 employees who are fully dedicated to providing best-in-class solutions for relationship marketing. Emailvision will retain smartFOCUS office locations in the US, UK, Netherlands, and France. As part of Emailvision’s global expansion plan, the Emailvision headquarters will also relocate from Paris, France to London, United Kingdom.
Emailvision is the international leader in software as a service (SaaS) for email, mobile and social media marketing. The Emailvision mission is to provide excellence in software and services for online relationship marketing. With offices and client service teams in 19 countries, Emailvision delivers 5 billion messages per month on behalf of 4,000 clients worldwide. This unprecedented quality of service is driven by 12 years of research and development and by Emailvision’s 600 passionate employees. The company is privately owned by Francisco Partners.
smartFOCUS is a leading international provider of multi-channel marketing and analytics software. smartFOCUS marketing solutions integrate data to deliver powerful analysis and customer insight; enabling communication across the entire marketing operation. More than 750 companies worldwide rely on smartFOCUS to inspire customers, improve results, and transform marketing performance.