Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
The beauty products e-retailer launches a redesigned site with new features.
E-retailer Beauty Encounter Inc. is hoping that an improved customer experience at BeautyEncounter.com will boost sales. The company launched a redesigned site with new features such as customer reviews and ratings, improved navigation with more search filtering options and a single-page checkout.
“We are thrilled with Beauty Encounter’s transformation,” says Jacquelyn Tran, president and CEO of Beauty Encounter. “With the redesign, we’ve built a graphically improved site and a better user experience that allows our shoppers to quickly and simply find what they’re looking for.”
Beauty Encounter, No. 391 in the Internet Retailer Top 500 Guide, also added a “My BE Account” feature that enables shoppers to check order status and history as well as manage addresses.