Whether or not a website is optimized for smartphone screens now affects Google’s search results when consumers search on a smartphone.
E-retailers need to make sure vendors, and their own employees, respect privacy policies.
E-retailers may open themselves up to complaints or lawsuits if their privacy policies don’t keep pace with their actions, said Kurt Olender, founder of privacy and security consultancy Acentris, during a presentation at the Internet Retailer Conference & Exhibition 2011 in San Diego.
Co-presenter Aaron Mandelbaum, web marketing manager for e-retailer Big M Inc., said that with e-commerce in a state of near constant change, it can be difficult to make sure that consumer data is protected when shared with vendors. “When your company engages with vendors, you will have to make sure that their practices are in line with yours,” he said.