Digital sales generate 55% of HSN’s overall sales, and the retailer is looking to new platforms, such as Facebook Live, to acquire customers.
E-retailers need to make sure vendors, and their own employees, respect privacy policies.
E-retailers may open themselves up to complaints or lawsuits if their privacy policies don’t keep pace with their actions, said Kurt Olender, founder of privacy and security consultancy Acentris, during a presentation at the Internet Retailer Conference & Exhibition 2011 in San Diego.
Co-presenter Aaron Mandelbaum, web marketing manager for e-retailer Big M Inc., said that with e-commerce in a state of near constant change, it can be difficult to make sure that consumer data is protected when shared with vendors. “When your company engages with vendors, you will have to make sure that their practices are in line with yours,” he said.