Last year’s website redesign produces mixed results.
With buySAFE, BikeBandit.com saw over two additional sales for every thousand web site visitors.
Arlington, VA and San Diego, CA (May 31, 2011) – buySAFE, Inc., a leading provider of comprehensive consumer confidence programs for internet retailers, and BikeBandit.com, the web’s largest powersports store determined during a recent A/B test that buySAFE materially increased their website conversion and sales while also improving the overall customer purchase experience.
BikeBandit.com utilized a split A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE program. The results were convincing. By utilizing buySAFE, BikeBandit increased its website conversion rate by 9.8%. The test was conducted over a multi-week period in March 2011. The results were highly statistically significant with hundreds of thousands of visitors and over 30,000 orders included in the test. With buySAFE, BikeBandit.com saw over two additional sales for every thousand website visitors, resulting in significant increases in sales and profits from using the buySAFE solution.
“BikeBandit.com is the web’s most trusted source for OEM motorcycle parts and aftermarket motorcycle parts and accessories” said Kailin Terrill, Marketing Manager at BikeBandit.com. “Any program that can add to that trust is valuable to us and buySAFE has been proven to be immensely valuable. We have also found that our buyers see a lot of value in the buySAFE 3-in-1 Guarantee as we received tons of positive feedback from our buyers for providing it.”
“BikeBandit.com is a leader in adopting new website technology and programs to both improve the shopper experience and build confidence,” said Jeff Grass, CEO of buySAFE, Inc. "We are proud that they’ve chosen to utilize buySAFE to increase customer satisfaction, build brand loyalty and boost the overall profitability of their business.”
buySAFE, Inc. provides comprehensive consumer confidence programs for online retailers to increase customer satisfaction, brand loyalty and profitability. buySAFE is partnered with Liberty Mutual, Travelers, ACE USA and Assurant Specialty Property. With over 3 billion online impressions of buySAFE each year, 21 million guaranteed purchases and over 5,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, Symantec Corporation and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com
BikeBandit.com is the web’s largest powersports store with more than 8 million factory fresh motorcycle parts and motorcycle accessories online including OEM motorcycle parts from all the major manufacturers, plus a huge number of hard-to-find motorcycle parts, motorcycle helmets, motorcycle gloves and motorcycle accessories from specialist manufacturers. For more information, visit http://www.bikebandit.com