June 2, 2011, 4:52 PM

E-commerce services firm MarketLive hires an ATG veteran as chief technology officer

Barry Coleman, who spent 12 years at ATG, will oversee MarketLive's product engineering.

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Barry Coleman

E-commerce technology provider MarketLive Inc. said today it has hired Barry Coleman as chief technology officer. He will oversee the company’s product engineering. MarketLive sells e-commerce software and services primarily to midsized specialty retailers.

Coleman comes from Art Technology Group Inc., an e-commerce technology provider acquired by Oracle Corp. earlier this year. He spent 12 years at the company, including as vice president of software development, MarketLive says, during which he focused on the software-as-a-service product line in which the vendor hosts the software and the retailer client links to it via the Internet. This is contrast to the traditional model of a retailer licensing software and hosting it on its own servers. MarketLive, which also delivers its e-commerce technology in this way—which it describes as platform as a service—says Coleman’s business unit at ATG experienced 500% revenue growth between 2008 and 2010.

“It is essential to drive the continuous innovation that provides our merchants the advantages they need in a competitive and rapidly evolving marketplace,” says Mark Pierce, MarketLive’s CEO. “Barry’s extensive experience with managed e-commerce platforms is a perfect fit as he works to extend the functionality of MarketLive’s platform-as-a-service offering.”

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