The acquisition will add more than 300 products to L’Oreal’s lineup.
Dealissime.com offers the typical urban-centric deals, along with a new family offering.
LivingSocial, an online discount provider and major Groupon competitor, said today it has expanded in Europe with the acquisition of France-based daily deal site Dealissime.com. LivingSocial did not say how much it paid for the site.
The French site operates on the same group-buying model as used by LivingSocial. The French site is live in Paris, Lyon and Marseille, and soon will launch in the cities of Lille and Bordeaux, LivingSocial says. Since March 1 the French site has offered Dealissime enfants, where consumers can find what LivingSocial calls family-friendly deals to go along with offers that typically appeal to young and single city dwellers.
"LivingSocial looks for companies that have similar values and ways of working," says Tim O'Shaughnessy, CEO and co-founder of LivingSocial. "The team at Dealissime shares our drive to change the face of local commerce by working directly with merchants to craft handpicked deals that entice, surprise and delight our members. The addition of Dealissime is one of the next steps in our aim to offer great value to merchants and customers worldwide."
LivingSocial says that it now operates in 13 countries. In April, LivingSocial bought SocialMedia.com, an online display advertising company.