The newly released annual look at the digital world from online and mobile measurement firm comScore makes it quite clear that retailers better be ...
When mobile shoppers go shopping, they prefer to shop on tablets instead of phones, The E-Tailing Group says.
When it comes to shopping on mobile devices, tablets like the iPad have an edge over smartphones, a new report from The E-tailing Group Inc. finds.
Consumers may shop more on tablets than on smartphones because the experience is "more visually engaging with unparalleled convenience," says Lauren Freedman, E-tailing Group president.
Of the 996 consumers her firm surveyed, 68% of tablet owners say they used the devices to make a purchase compared with 48% of smartphone owners. Of those tablet owners, 25% made at least six purchases in the six months prior to the February survey versus 16% of smartphone owners.
More tablet owners also made at least one purchase in the survey period. Of tablet owners, only 22% say they did not make a purchase, compared with 36% of smartphone owners.
The top three smartphone purchases were books and magazines, made by 37% of the respondents; followed by tickets, 31%; and clothing and accessories, 26%.
While books and magazines also were the most popular items purchased by tablet owners, made by 45%, clothing and accessories ranked second, at 37%, followed by digital books at 30%.