May 31, 2011, 1:22 PM

Coastal Contacts hires a Netflix veteran to oversee information technology

Peter Lee becomes vice president of I.T. as the retailer expands its eyeglass offerings.

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Coastal Contacts Inc., an online retailer of contact lenses and eyeglasses, today said it had hired a new vice president of information technology. Peter Lee will be responsible for enhancing the retailer’s global I.T. capabilities as Coast Contacts expands its eyeglass offerings.

Coastal Contacts is No. 117 in the Internet Retailer Top 500 Guide.

Lee comes from Synacor, where he was vice president, information technology, for the web technology firm. Coastal says he oversaw the company's I.T. infrastructure as it moved into new U.S. and global markets. Lee also worked as director of I.T. operations at Netflix Inc., No. 13 in the Top 500 Guide, and held a similar job at financial software company Intuit Inc. He worked in senior engineering jobs at e-commerce technology provider Oracle Corp., Coastal Contacts says.

"We are pleased to have Peter join the Coastal team at this crucial point in our development," says Roger Hardy, Coastal's founder and CEO. "His experience with high-growth organizations such as Netflix, where he led the infrastructure design to support a subscriber base of 20 million users, is particularly beneficial here at Coastal as we build a world leader in the vision category."

Earlier this month, Canada-based Coastal Contacts said that eyeglass sales for the second quarter of 2011 hit $C10.2 million (US$ 10.53 million), up 117% from $C4.7 million (US$4.85 million) for the same period last year. Coastal Contacts also has invested in recent years in e-retail sites for several countries in Europe, which now accounts for 35% of the retailer’s sales. Coastal Contacts is No. 158 in the Internet Retailer Top 300 Europe.

Glen Kayll, chief financial officer at Coastal Contacts, will speak at the Internet Retailer Conference & Exhibition 2011 in San Diego in June in a session titled “How much is my business worth?”.

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