Guess is stepping up its digital marketing in hopes of connecting with a younger audience.
The Internet Retailer Online Retail Index advanced 0.21% for the week.
It was a mixed week for the Internet Retailer Online Retail Index in advance of the Memorial Day holiday, with only 11 of the 25 index stocks advancing for the week.
Nonetheless, the index of online retailer and e-commerce technology provider stocks ended the week up 0.21%, in a week when the Dow Jones Industrial Average slipped 0.56% and the Standard & Poor’s 500 Index lost 0.16%.
The top five stocks in the index last week were all online retailers: 1800Flowers.com, Netflix, Overstock.com, Shutterfly and American Greetings. The biggest loser was eBay, whose PayPal unit sued Google last week over the search engine company’s new mobile payments service.
Here are the best-performing stocks last week in the Online Retail Index and the percentage gain in stock price for each:
• 1800Flowers.com, 9.3%
• Netflix, 7.6%
• Overstock, 4.7%
• Shutterfly, 2.8%
• American Greetings, 1.9%
Here are the Online Retail Index stocks that performed least well last week and the percentage drop in stock price for the week:
• eBay, -5.5%
• DemandTec, -3.6%
• PetMed Express, -2.6%
• Amazon, -2.3%
• Bidz.com, -1.9%
The 25 companies in the Internet Retailer Online Retail Index are: 1-800-Flowers.com Inc., Akamai Technologies, Amazon.com Inc., American Greetings Corp., Bidz.com Inc., Blue Nile Inc., Bluefly Inc., DemandTec Inc., Digital River Inc., Drugstore.com Inc., eBay Inc., GSI Commerce Inc., Keynote Systems Inc., LivePerson Inc., Netflix Inc., NutriSystem Inc., Overstock.com Inc., PetMed Express Inc., RealNetworks Inc., Shutterfly Inc., Systemax Inc., U.S. Auto Parts Network, United Online Inc. (owner of FTD.com), ValueClick Inc. and Vistaprint Ltd.