May 27, 2011, 4:00 PM

Urban Outfitters reports solid direct sales in Q1

Web-dominated direct sales increased by 18.5%.

Lead Photo

Apparel, accessories and home décor retailer Urban Outfitters Inc. reported strong direct sales in the first quarter of 2011, but comparable-store sales lagged.

For the quarter ended April 30, Urban Outfitters reported:

  • Direct sales, which the retailer says are almost entirely generated online, increased by about 18.5% to $102.3 million from $86.3 million in the first quarter of 2010.
  • Retail sales of $391.2 million, up by 6.2% from $368.5 million.
  • Total sales rose by about 9.2% to $524 million from $480 million.
  • Comparable-store sales declined 5%.
  • Net income was about $39 million, down by 26.4% from $53 million in the prior year quarter.

Internet Retailer calculates the web accounted for 19.5% of total sales for the quarter, compared with 18.0% in the same quarter last year.

Earlier this month the company broke ground on a 462,000-square-foot distribution center in Reno, NV, to serve as a Western hub for its e-commerce business.

Urban Outfitters, No. 48 in the Internet Retailer Top 500 Guide, operates Anthropologie, Free People, BHLDN, Terrain and Urban Outfitters brands and sells online at,,,, and

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