May 26, 2011, 2:25 PM

Listrak and X-Cart Partner to Recover Abandoned Shopping Carts

Shopping Cart Software Provider Offers Retailers an Automated Solution to Increase Cart Conversion.

LITITZ, PA - X-Cart, a leading provider of PHP shopping cart software, and Listrak, a leading email marketing solutions firm, today announced their partnership to provide retailers with Listrak’s automated Shopping Cart Abandonment Solution.

Shopping cart abandonment has risen to 71%, as reported by Forrester, translating into an $18 billion issue for online retailers. With 7 out of 10 carts being abandoned, it is now imperative for online retailers to put a strategy in place to recoup that lost revenue.

Listrak’s partnership with X-Cart provides a Shopping Cart Abandonment Solution that recaptures abandoners with automated remarketing campaigns. The solution incorporates dynamic merchandising to remind abandoners of the items left in the cart and prompts them to complete the purchase. Listrak’s solution also provides the opportunity for retailers to do a series of messages, test offers, and incorporate product reviews to recover that lost revenue.

“Our partnership with X-Cart enables us to provide retailers with an automated solution that is easily integrated with the platform and provides immediate impact to their revenue stream,” said Ross Kramer, Listrak CEO. “Our focus is on providing solutions and services that drive sales and ROI; and this partnership enables us to provide that for X-Cart clients more easily,” added Kramer.

"In our world of high competition and limitless interruptions, online shoppers abandon carts at increasing rates,” said Alex Mulin, X-Cart VP of Sales. "Partnering with Listrak allows us to provide our retailers with an integrated solution to combat this issue. In fact, one of our retailers is recovering 20% of its abandoned carts from this automated solution.”

About ListrakListrak helps online retailers reach optimal engagement with their customers by prompting dialog and interaction through email and mobile marketing to increase customer lifetime value. Listrak works with clients like Waterford, Ten Thousand Villages, Swell, PCRichard, La-Z-Boy, and Movies Unlimited to develop engaging email marketing that goes beyond the inbox to engage your customers.

About X-Cart X-Cart is a PHP shopping cart software used by tens thousands of online merchants worldwide. A feature rich out of the box software, X-Cart is secure, SEO-friendly 100% open source code that can be customized in any way. All of that makes X-Cart a leader in e-commerce solutions industry.

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