The acquisition will add more than 300 products to L’Oreal’s lineup.
The acquired company, previously owned by IGN, provides access to 3,000 video games.
Online games rental company GameFly Inc. said today it had bought Direct2Drive.com, an e-commerce site owned by IGN Entertainment that enables consumers to download some 3,000 video games for personal computers.
GameFly did not say how much it paid for Direct2Drive. But as a result of the acquisition, IGN, a media network for game players, will take a minority stake in GameFly, No. 155 in the Internet Retailer Top 500 Guide. IGN will have no direct hand in GameFly’s governance or operations, GameFly says.
"We're very excited to bring the Direct2Drive team onboard at GameFly and expand our ability to deliver games to consumers," says David Hodess, CEO of GameFly. "Only GameFly can offer a complete library of physical and digital games for the PC, Mac and consoles in one place."
GameFly also operates a web advertising network under the GameFly Media brand.