Two-year-old MTailor has garnered millions in sales for its custom-made shirts, all via its app.
Roger Wood joins the digital marketing agency after working with Reebok and other retailers.
Online marketing agency iCrossing has hired a new vice president of digital media. Roger Wood will oversee advertising campaign development, and planning and buying for online, social, video and mobile display media.
Wood held senior marketing jobs at Reebok International Ltd., Ralph Lauren and Motorola Inc., iCrossing says. He also worked at predecessors to T-Mobile and Nextel, and had a hand in developing early mobile web and text messaging services, iCrossing adds. He will report to Christopher Wallace, the marketing agency’s senior vice president, digital media services.
"The move further builds iCrossing's digital media practice and reinforces our strategy of creating connected marketing programs that drive awareness and engagement across bought, earned and owned media," Wallace says. "Roger's depth of experience, as both a buyer and seller of digital media, makes him an invaluable asset to iCrossing and our clients."
Brian Powley, iCrossing's president, North America, will speak at the Internet Retailer Conference & Exhibition 2011 in a session entitled "Marketing Benchmark: What's the right amount to spend on what."