CEO Sharon Price John says Build-A-Bear’s old e-commerce system is a big reason for disappointing online sales in December.
Dealforce enters the busy mobile shopping market with a revolutionary new iPhone app that benefits shoppers and merchants alike.
SAN MATEO, Calif., May 19, 2011 -- Today Nextag (Nextag.com), a leading comparison shopping website for products and services announced the launch of Dealforce, a free mobile shopping application for the iPhone. Combining the benefits of shopping, sharing and saving together, Nextag hopes that Dealforce will achieve what no other shopping app has managed to do by bringing shopping back to the streets.
With the current app market saturated in deal aggregators and product search tools, Nextag is focusing on the rapidly growing online-to-offline buying market with its sharp new perspective. By allowing shoppers to easily enter the deals they find into Dealforce, fellow bargain hunters will get to see how other local shoppers are saving money. Local merchants will also be able to post any of their last minute sales for free and potentially increase the foot traffic to their stores.
"We all know that shopping apps can distribute deals and vouchers to users, but what we're hoping to do is put more relevant local information back into the hands of both consumers and merchants," said Jeff Katz, CEO of Nextag. "E-commerce and the current economy has certainly had an effect on small communities, local merchants and shoppers across the country, but we believe Dealforce can help by ushering in a fun new era of shopping, saving and sharing."
"Hopefully, as more people join the Dealforce network, the cheaper products and services may become nationwide," continued Katz. "It may sound optimistic, but we feel we've finally cracked what was missing in the mobile shopping world. Now we can truly change the traditional bricks and mortar retail model to a clicks and mortar savings system."
Shoppers that download Dealforce can:
* Receive exclusive deals posted by fellow bargain hunters and local merchants.
* Share the hottest deals in their city, current location, or place of business.
* Increase your shopping ranking by collecting fun stickers. The more you share the higher your shopping ranking.
* Interact with other shoppers and show your "Love" for deals they've posted.
Merchants will be able to:
* Post deep discounts.
* Advertise last minute sales or stock clearances with ease.
* Potentially increase local foot traffic to their stores for free.
Dealforce is available free for the iPhone and can be downloaded from iTunes or visit Nextag's mobile page for more information. Nextag anticipates releasing an Android version of Dealforce soon.
Nextag is the ultimate resource for online shoppers, offering a fun, reliable and expansive browsing experience for everything from toys to travel plans. Our best-in-class search technology and proven expertise ensure that all of our 30 million+ monthly customers find the products, prices and information they need, when and where they need them. Nextag operates comparison shopping sites in the US (Nextag.com), the UK (Nextag.co.uk), France (Nextag.fr), Germany (Nextag.de), Spain (Nextag.es), Italy (Nextag.it), Australia (Nextag.com.au), Japan (Nextag.co.jp), and Canada (Nextag.ca). Nextag® is headquartered in San Mateo, California with offices in Chicago, London, Tokyo and Gurgaon, India.
The Digital Life Consulting Group