May 19, 2011, 2:09 PM

Mobile check-in users also check out m-commerce sites

Many who use the location-based services also are looking to dine and shop.

Lead Photo

Younger smartphone owners tend to use location-based services more than older consumers.

Consumers who enjoy checking in at locations through mobile apps that can pinpoint a person’s precise whereabouts use their phones to shop and review dining options to a greater degree than mobile consumers that do not use check-in services, new research shows.

ComScore Inc. analyzed the behavior of 16.7 million mobile phone subscribers in March and found that 12.7 million used a smartphone to check in using a location-based service such as Facebook Places, Foursquare or Gowalla, comScore says. Some merchants offer coupons and discounts for patrons who announce their presence through these services.

The analysis shows that many smartphone owners who use check-in services also use their devices for activities related to shopping and dining. 32.6% of smartphone users who check in use their devices to visit mobile commerce sites compared with 17.9% of all smartphone users. 45.9% of smartphone check-in users looked up restaurant information compared with 27.6% of all smartphone owners.

The age of consumers who use their phones to check in skews young. 8.3% of consumers age 13-17 use mobile check-in; 18-24, 26.0%; 25-34, 32.5%; 35-44, 18.7%; 45-54, 9.7%; 55-64, 3.0%; and 65 and older 1.7%.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From The IR Blog

FPO

Anna Johansson / E-Commerce

Why is social proof big for niche brands?

A small online retailer that lacks brand recognition can get a big boost from high ...

FPO

Donn Davis / E-Commerce

Technology takeover: The fashion industry is next

We are now entering the third decade of the Amazon effect, and it is just ...

Research Guides

Advertisement